Two Leading Travel Industry Brands Continue Reaching and Educating Digital Customers About the Art & Science of Travel
Travelpro® and Atlantic® Luggage, two of the most iconic luggage brands in today’s highly competitive market, have undertaken a lofty goal – to increase awareness of their brands, products and collections though a synthesis of social media strategies. Using a combination of creative blogs, reviews, promotions, and branding partnerships with films and other media outlets, Travelpro and Atlantic luggage seek to more effectively bring increased awareness and brand loyalty to their customers – frequent business travelers, family travelers and flight professionals.
One successful example of their use of multi-media rich global platforms is the intriguing work done with international travel writer Mark Eveleigh as he used and reviewed the Travelpro® TPro ® Bold™ line during his three-month journey down the Amazon River. This ‘real life’ approach to the brands is shared throughout all of the social media sites – blogs, Facebook – which added another 1,000 followers monthly for Travelpro and 2,024 for Atlantic Luggage since February — Twitter, Pinterest and Instagram, that concentrate less on advertising and more on providing information, advice, sharing ideas and encouraging people to explore the world around them.
It’s been an exciting time for Atlantic Luggage. Our recently launched Unite 2 collection was recently given a favorable review by Consumer Digest Communications.
And to top it off, two bags in that line were both awarded a “Best Buy” certificate. That means the bags have been recognized by the editors as having exceptional value in today’s highly competitive marketplace. A Consumers Digest Best Buy rating is awarded to fewer than 3% of the competing models in any given product category.
Here’s what Consumers Digest had to say in their recent Best Buy luggage issue.
Travelpro® and Atlantic® Luggage to Light-Up Las Vegas with Brilliant Collections at 2016 Travel Goods Association Show
Past Winner of TGA’s New Product Innovation Award Poised to Impress
Travelpro, the original inventor of Rollaboard® luggage and a pioneer in innovative luggage design, will premier unique collections from the Travelpro® and Atlantic® brands at the 2016 Travel Goods Association (TGA) Show at the Las Vegas Convention Center. Industry leaders looking for the “best of the best attend” the show, which runs from March 8-10 in Las Vegas. Travelpro is introducing a record number of new luggage lines at the event: Crew™ 11 (hardside and softside); Crew™ Executive Choice™ 2 (business cases); Maxlite® 4 (hardside and softside); and Marquis™ 2 (softside), while Unite™ 2 and the new Atlantic® Designer Series will be launched under the Atlantic brand.
“Always pushing the boundaries of creativity and design, Atlantic Luggage is guaranteed to garner a lot of attention at this year’s show. Two renowned artists/designers – Kris Ruff and Amanda Caronia – have partnered with our in-house design team to create some of the most unique and fashionable luggage collections on the market today under the new Atlantic Designer Series brand,” said Scott Applebee, Vice President of Marketing for the Travelpro and Atlantic brands.
Make February 14th the Most Memorable Day Ever
Create an unforgettable impression this Valentine’s Day by foregoing the usual “roses and chocolate” routine by presenting your loved ones with something they won’t expect from the Travelpro® and Atlantic® collections of innovative, high quality luggage. Surprise them with one of these amazing products that will guarantee their next trip is a pleasant journey: Atlantic® Unite™ 2 21″ Expandable Spinner; Travelpro® Platinum® Magna™ 2 Checkpoint Friendly Business Brief; Travelpro® Platinum Magna™ 2 Spinner Tote; Travelpro® Maxlite® 4 21″ Expandable Spinner; or T-Pro® Bold™ 2.0 by Travelpro® 26″ Drop Bottom Rolling Duffel.
“Sometimes it’s important to think ‘outside the box’ and Valentine’s Day is the perfect occasion to do that. Wives, husbands and loved ones will never forget your thoughtfulness if you present them with one of our outstanding briefs, duffels or Spinner luggage on this special day,” said Scott Applebee, Vice President of Marketing for the Travelpro family of brands.
Welcome to our all-new Atlantic Luggage blog! We’re very excited about the future of this blog, and what it means for our customers and visitors.We’ve been operating the Travelpro Luggage blog for nearly six years, and recently decided we wanted to offer something geared more toward our Atlantic Luggage customers. We talk a lot about business travel and road warriors on the Travelpro blog, but here on the Atlantic Luggage blog, we want to focus on family travel and family fun.